Topics of Discussion
8:35 am - 8:55 am: Coffee + Conversation (you can win a special surprise!)
9:00 am - 9:20 am: Welcome Remarks
Betsy Ziegler, 1871 and Scott Clements, OneSpan
9:20 am - 10:05 am: Stronger Together: Creating a Resilient Community [Panel]
Speakers: Betsy Ziegler, Jeremie Bacon, Amanda Lannert and Rachael Pfenning
When everyday life and business have been interrupted, how can a community come together to navigate through and emerge stronger than before? Join Betsy Ziegler, Jeremie Bacon, Amanda Lannert and Rachael Pfenning as they discuss what has been tried and proven, what is currently in the works and how they are leaning on peers to help the Chicago tech community persevere. They’ll share candid examples and offer a refreshing view on the business world’s efforts to be resilient - together.
10:10 am - 10:45 am: Sales Empathy: How Buyers Decide, Buy and Prioritize
Speaker: Todd Caponi
The world of neuroscience has progressed at an incredible rate in the past ten years. Much of the understanding of how our brains work has yet to make its way into our selling efforts. The concepts are a bit counterintuitive, but the data and practical applications are proving to have a dramatic impact on results – especially now in this environment. In this session, we'll explore how our brains process information and make decisions, then quickly explore ways to use that information for prospecting, positioning, presenting and even negotiating.
10:45 am - 11:00 am: Sales Empathy Q+A Session
Speaker: Todd Caponi
10:45 am - 10:55 am: Desk Yoga Break with Kat Carter
11:00 am - 11:35 am: The Myth of “Fit” – Managing New Leader Risk
Speakers: Linda Reese & Stephanie Henderson
Successful onboarding is a team effort. Many new leadership hires are expected to excel because they were hired based on “fit” – but that expectation is actually a myth.
Hiring managers get excited about new hires. Yet they might also fail them – by not setting them up for success. New leaders have a role, as well – in making sure they have support from the organization. This session will help both hiring managers and new leaders identify and mitigate onboarding risk to guarantee a great start. And ensure their “fit”.
11:40 am - 12:25 pm: Adopt a Customer Success Discipline to Scale [Panel]
Speakers: Brian Hall, Geneva Gross, Kallie McConkie, Lon Chow
To successfully scale a tech business, it’s not enough to simply fund and build a Customer Success team. Rather, imbuing a company with a Customer Success discipline drives growth via a culture and actions that accelerate a business’s ability to scale organically. Our panel - operators and investors of both early and growth-stage SaaS companies - will explore why a Customer Success discipline is critical to scaling, and what it means to establish and cultivate one.
12:30 pm - 12:55 pm: Networking Lunch
Grab a seat during lunch, make new friends, and connect with your peers. You can join a specific breakout or just network. Topics include -
Setting Customers Up for Success:
Brian Hall, President, Carema Consulting
Marketing through Change (and Beyond):
Courtney Beasley, VP of Marketing, Walker Sands
Leadership in Time of Change:
Maria Pergolino, Chief Marketing Officer, ActiveCampaign
1:00 pm - 1:35 pm: Building a World-Class Go-to-Market Team
Speaker: Yoni Solomon
It’s never been more critical to have a strong product marketing team living in the middle of your fast-moving, complex company to architect successful go-to-market strategies. Before you can go-to-market, you need the right strategy. Join Yoni, who will share the product marketing playbook he’s used to build technology's top-ranked product marketing team.
The core competencies your next product marketing leader must have
The product marketing 'personas' behind a well-balanced team
The repeatable GTM playbook to start launch successfully
1:40 pm - 2:15 pm: Tech for Good: Redefining Success in Business
Speakers: Andrew McGrath & Laura McCord
KeHE is one of the largest and most respected national fresh, natural & organic and specialty food distributors. This session will highlight how their integration of technology has played a key role in the company’s long term success. In addition, they will share what it means to be a certified B corporation and how their local involvement is bettering the community, especially in today’s environment.
2:20 pm - 2:55 pm: Common Threads; Designing Your Company’s DNA
Speakers: Matt Kunkel & Jason Felger
Just like the strands of DNA that make each person unique, each organization has its own strands of company DNA that lead to a successful culture. Matt will walk you through how these strands weave together to power your organization to the next level. You’ll learn how over time, common threads and core values become more established and form the backbone of your organization’s culture, which itself is critical to success and retention.
3:00 pm - 3:30 pm: Managing Through the Chaos: Scaling for the Future
Speaker: Dan Kardatzke & Chris Nielsen
Join Dan Kardatzk, President & CFO along with Chris Nielsen, Principal, Americas at Kin + Carta (formerly Solstice), as they provide an honest and open discourse around managing through chaos and how a strong culture can strengthen how you will look on the other side as you scale again for the future.
3:30 pm - 4:00 pm: Closing, Cocktail Making, & Conversation with Joseph DeFalco